The NME Awards, once famed for their rock n roll attitude and slightly anarchic behaviour experienced an event that covered all spectrums of the music industry at their 2016 show. Covering everything from a pop princess, to heavy rock and surprise winners.
The event however in many ways remains quintessentially NME, with the Brixton held event beginning with a tribute to music legend David Bowie, with NME Editor Mike Williams telling the packed out venue that the evening’s event was dedicated to the singer.
However the publication’s first awards ceremony to be held since NME made the move to an online only publication last year, the magazine showed it is doing its best to move forward with the times, and in more ways than one.
No more obvious than some of the curveball winners of the evening – some of which took the traditions of NME-esque artists and tore up the rule book. For example the sight of a slightly bewildered Taylor Swift holding a trophy in the shape of a giant finger may not have been what many NME fans were expecting.
Perhaps indicating the new direction NME have taken since moving online, the 26 year old songstress was awarded the accolade of ‘Best International Solo Artist’. In a pre-recorded message the ‘Blank Space’ singer gave the impression she had never seen an NME award before, but seemed thankful nonetheless.
The ‘Godlike Genius’ award was also given to none other than Coldplay, who have gone completely full circle in the world of NME – with the band previously being nominated for everything from ‘Album of the Year’ to ‘Villain of the Year’, ‘Worst Haircut’ and more notably, ‘Worst Band’.
Chris Martin took it all in his stride. With Coldplay performing at the halftime Superbowl Show and having recently been announced as the headliners of Glastonbury, a previous ‘Worst Band’ nomination clearly isn’t something he has lost sleep over.
Other shocks of the night saw singer Charli XCX beat off competition from Adele and Ed Sheeran to win the title of ‘British Solo Artist’. Despite being voted for by the public, the singer joked that maybe she was the only person nominated to turn up to the ceremony.
Of course it wouldn’t be the NME Awards without something getting trashed and this year hard rockers Bring Me The Horizon took the batten to cause as much destruction and ‘scandal’ as they can.
Fresh off their win of ‘Godlike Genius’ Coldplay quickly became the centre of something else, with lead singer Oli Sykes leaping onto Chris Martin’s table during Bring Me The Horizon’s performance of ‘Happy Song’. Chris Martin took the event in his stride and despite looking somewhat terrified at first, seemed to enjoy what was happening.
Other winners of the evening included The Maccabees (Best British Band), NME Inspirational Award (Yoko Ono), Bring Me The Horizon (British Innovation Award), Rat Boy (Best New Artist) and Wolf Alice (Best Live Band)